{"product_id":"aashirvaad-atta-4-lb-export-pack","title":"Aashirvaad Atta 4 Lb (Export Pack)","description":"\u003cp\u003eAashirvaad Atta (4 lb, Export Pack) is whole wheat flour from ITC's trusted Aashirvaad brand, specially packed for international markets. Made from premium whole wheat, it delivers the soft texture and authentic taste ideal for rotis and parathas.\u003c\/p\u003e\u003ch3\u003eSoft Rotis Every Time\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePremium whole wheat atta for soft, pliable rotis\u003c\/li\u003e\n\u003cli\u003eExport-grade packaging — freshness sealed for international quality\u003c\/li\u003e\n\u003cli\u003eNo added maida (refined flour) — 100% whole wheat\u003c\/li\u003e\n\u003cli\u003e4 lb pack suited for regular family cooking\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eCombine atta with water and a pinch of salt; knead into smooth, elastic dough. Rest for 20–30 minutes, then roll and cook on a hot tawa (griddle) for soft, fluffy rotis. Also excellent for parathas, puris, and chapatis. Store in an airtight container in a cool, dry place after opening.\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat makes Aashirvaad Atta different?\u003c\/strong\u003e Aashirvaad sources wheat from select farms and uses a controlled milling process to ensure consistent protein content, resulting in softer, more pliable rotis compared to generic whole wheat flour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this the same as US whole wheat flour?\u003c\/strong\u003e South Asian atta is finely milled from the whole wheat kernel and typically has a lower extraction rate than US whole wheat flour, making it softer and lighter for flatbreads.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere can I buy it in Los Angeles?\u003c\/strong\u003e Available at Anora's Cash N Carry, 567 S Fairfax Ave, Los Angeles, CA 90036. EBT accepted.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAllergen note:\u003c\/strong\u003e Contains wheat (gluten). Not suitable for those with celiac disease or gluten intolerance.\u003c\/p\u003e","brand":"Aashirvaad","offers":[{"title":"Default Title","offer_id":49001869508835,"sku":"61899045","price":6.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/2811\/6963\/files\/51ImzMJ94QL._SL1500.jpg?v=1781833540","url":"https:\/\/anorascashncarry.com\/products\/aashirvaad-atta-4-lb-export-pack","provider":"ANORAS CASH N CARRY ","version":"1.0","type":"link"}