Bru Green Label coffee is India's classic coffee-and-chicory instant blend — the one that makes a strong, aromatic cup of South Indian–style milk coffee in about a minute. If you've been searching for Bru Green Label coffee in Los Angeles, we keep it stocked at Anoras Cash N Carry on Fairfax, in both the 200g and 500g packs, and we deliver across the city. Here's what it is, how to make it taste the way you remember, and exactly which size to grab.

What is Bru Green Label coffee?

Bru is the instant coffee brand made by Hindustan Unilever, first launched in India back in 1969, and it's been a fixture in Indian kitchens ever since. The Green Label version is a blend of roasted coffee and chicory rather than pure coffee. That chicory is the whole point: the roasted root adds body, a gentle bitter-sweet depth, and that unmistakable dark, malty aroma that plain coffee doesn't have on its own. It's what gives a cup of Bru its "kaapi" character — the flavour so many of us grew up drinking at home and in South Indian tiffin rooms.

Because it's an instant granule, it dissolves straight into hot milk or water. You get the taste of filter coffee without owning a steel filter or waiting for the decoction to drip. Takeaway: if you want a strong, milky, slightly caramel-bitter coffee with almost no effort, Green Label is the one to reach for.

What's the difference between Bru Green Label and regular Bru Instant?

Both come from the same family, but they lean different ways. Bru Green Label carries more chicory in the blend, so it tastes deeper and more traditional — closer to South Indian filter coffee. Regular Bru Instant Coffee has a rounder, slightly milder profile that a lot of people prefer for a quick morning mug. Neither is "better"; it's about whether you want the fuller chicory-forward cup (Green Label) or the smoother everyday one (Instant).

If you're buying Bru for the first time and you like your coffee strong and milky, start with Green Label. If you like it lighter or you're making it for the whole family, the Instant is a safe bet. Takeaway: chicory-lover → Green Label; easy-going daily cup → Bru Instant.

How do you make Bru Green Label coffee the South Indian way?

It's simple, and a couple of small habits make a big difference. For one cup, add one to two teaspoons of Bru Green Label to your mug. If you want that authentic frothy finish, first dissolve it in a splash of hot water to make a quick "decoction," then pour in hot, almost-boiled milk and sugar to taste. Stir hard, or pour it back and forth between two cups a few times — that's the trick that gives South Indian coffee its signature foam.

Prefer it black? Just add hot water instead of milk. Prefer it sweeter and creamier? A carton from our dairy and milk range pairs well, and full-fat milk gives the richest cup. Start with one teaspoon and work up — Green Label is stronger than it looks. Takeaway: bloom it in a little hot water first, then add hot milk and froth it for the real thing.

What sizes and prices does Bru come in at Anoras Cash N Carry?

We carry the full Bru range so you can match the pack to how much coffee you actually drink. Current sizes on our shelves:

• Bru Green Label Coffee 200g — about $6.60. The right size to try it or keep a fresh jar going.
• Bru Green Label Coffee 500g — about $12.10. The value pack for daily coffee drinkers and bigger households.
• Bru Instant Coffee 100g — about $9.90, if you'd rather the milder classic blend.
• Bru Instant Coffee 200g — about $13.20 for the larger instant pack.

The 500g Green Label works out cheaper per cup, so if Bru is your everyday coffee it's the smart buy. Takeaway: new to it? Grab the 200g. Already hooked? The 500g stretches further.

Where can you buy Bru Green Label coffee in Los Angeles?

You can pick it up in person at Anoras Cash N Carry, 567 S Fairfax Ave, Los Angeles, CA 90036, in the heart of the Fairfax District near Beverly Hills, West Hollywood, Culver City and Koreatown. We're open daily from 10 AM to 9 PM. If you'd rather not drive, we deliver within a 10-mile radius from 10 AM to 8 PM — the delivery fee is $7.98, it's free on orders over $99, and the minimum order is $35.97.

Browse the rest of our coffee shelf in the Tea, Coffee & Milk Drinks collection, or see everything we carry on the Indian grocery store in Los Angeles page. However you shop, you'll find real Bru Green Label — the same pack you'd buy back home. Takeaway: come by Fairfax or order delivery, and you can have Bru Green Label in your kitchen the same day.

Frequently asked questions about Bru Green Label coffee

Is Bru Green Label real coffee?

Yes. It's a blend of real roasted coffee and roasted chicory. The chicory adds depth and that traditional South Indian flavour; it isn't a coffee substitute, it's part of the classic recipe.

Does Bru Green Label contain caffeine?

Yes, because it's made with real coffee. The chicory portion is naturally caffeine-free, so a Green Label cup tends to feel a little smoother than 100% coffee at the same strength, but it's still a caffeinated coffee.

How much Bru should I use per cup?

Start with one to two teaspoons per mug, then adjust. Green Label is fairly strong, so one teaspoon is plenty for most people; add more if you like it intense.

Is Bru Green Label the same as filter coffee?

It's the quick version of the same taste. Traditional filter coffee is brewed as a decoction in a steel filter; Bru Green Label gives you that coffee-chicory flavour instantly, without the filter or the wait.

Do you deliver Bru in Los Angeles?

Yes. We deliver within 10 miles of our Fairfax store daily from 10 AM to 8 PM, with a $7.98 fee, free over $99, and a $35.97 minimum order.