Aashirvaad Atta (4 lb, Export Pack) is whole wheat flour from ITC's trusted Aashirvaad brand, specially packed for international markets. Made from premium whole wheat, it delivers the soft texture and authentic taste ideal for rotis and parathas.

Soft Rotis Every Time

• Premium whole wheat atta for soft, pliable rotis
• Export-grade packaging — freshness sealed for international quality
• No added maida (refined flour) — 100% whole wheat
• 4 lb pack suited for regular family cooking

How to Use

Combine atta with water and a pinch of salt; knead into smooth, elastic dough. Rest for 20–30 minutes, then roll and cook on a hot tawa (griddle) for soft, fluffy rotis. Also excellent for parathas, puris, and chapatis. Store in an airtight container in a cool, dry place after opening.

Frequently Asked Questions

What makes Aashirvaad Atta different? Aashirvaad sources wheat from select farms and uses a controlled milling process to ensure consistent protein content, resulting in softer, more pliable rotis compared to generic whole wheat flour.

Is this the same as US whole wheat flour? South Asian atta is finely milled from the whole wheat kernel and typically has a lower extraction rate than US whole wheat flour, making it softer and lighter for flatbreads.

Where can I buy it in Los Angeles? Available at Anora's Cash N Carry, 567 S Fairfax Ave, Los Angeles, CA 90036. EBT accepted.

Allergen note: Contains wheat (gluten). Not suitable for those with celiac disease or gluten intolerance.