Jiva Organic Black Rice (forbidden rice) is a dramatic, deeply pigmented rice that turns deep purple when cooked — nutty, slightly sweet, and packed with anthocyanin antioxidants. Originally reserved for Chinese emperors (hence the name forbidden rice), it is now available for anyone who wants rice that looks and tastes extraordinary. 2 lb bag.

The Emperor's Rice

• Organic black rice (forbidden rice) — 2 lb
• Turns deep purple when cooked
• Nutty, slightly sweet flavor
• Rich in anthocyanin antioxidants

How to Use

Rinse well, soak 30 minutes. Cook at 1:2 water ratio for about 30-35 minutes. Use as a dramatic side dish, in grain bowls, or as a stunning biryani variation.

Frequently Asked Questions

Why is it called forbidden rice?
Legend says it was reserved exclusively for Chinese emperors due to its rarity and nutritional value.

Does it stain?
Yes — the deep purple pigment stains pots, hands, and surfaces. Use a dedicated pot or clean immediately.

What does it taste like?
Nutty, slightly sweet, chewy. Very different from basmati — more like a specialty grain.

Check package for allergen information.